Shiratuddin, Norshuhada

Personal Information

Position: Professor
Research areas:

Publications

  • Azman, F. N., Zaibon, S. B. & Shiratuddin, N. (2015). Pembangunan komik pendidikan sebagai solusi kepada stigma sosial pembaca malaysia: isu, elemen dan implikasi. International Journal of Creative Future and Heritage, 3(2), 85-98. [More] 
  • Omar, A. C., Sarif, S. M. & Shiratuddin, N (2015). Advertising theories in impulse purchase elements for iTV advertisement. In 5th International Conference on Computing and Informatics (ICOCI) 2015, pages 763-771. [More] 
  • Omar, A. C., Shiratuddin, N. & Sarif, S. M. (2015). Conceptualising impulse purchase elements for iTV advertising. International Journal of Innovation, Management and Technology, 6(1), 1-7. [More] 
  • Hassan, S., Nadzim, S. Z. & Shiratuddin, N. (2015). Strategic use of social media for small business based on the AIDA model. Procedia - Social and Behavioral Sciences, 172, 262-269. [More] 
  • Hassan, S., Shiratuddin, N. & Salam, S. N. (2015). Social media as persuasive technology for business in Malaysia. International Journal of E-Business Research, 11(2). [More] 
 

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